Retail Industry
Industry: Email Alert RSS FeedA made-for-video Civil War history graduates to cable. (Smithsonian's Great Battles of the Civil War on cable TV)
Video Business, January, 1995 by Wickstrom, Andy
The holiday season was particularly festive for MasterVision, the independent home video company in Manhattan, because president Richard Stadin saw a dream realized. His epic-length history of the Civil War made the unheard-of leap from cassette to cable TV when Smithsonian's Great Battles of the Civil War premiered Dec.
26 on The Learning Channel. Let the international media giants talk of the cross-market potential of their TV, publishing and video properties; MasterVision has already shown the way. "Usually, a book or TV show is the basis for a followup video," said Stadin, "but I like to say this is a case of the video tail wagging the dog." He enjoyed a similar coup once before, when Doubleday adapted to book form the MasterVision production Little...
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