Retail Industry
Industry: Email Alert RSS FeedSony, Sega mount software challenge to N64. (Sony Computer Entertainment of America; Sega of America Inc.; Nintendo Ultra 64)
Video Business, September, 1996 by Greenstein, Jane
Launched in part to distract game players from next week's Nintendo 64 debut, Sony's Crash Bandicoot and Sega's Nights have sold well but have yet to prove the blockbusters their publishers hoped they would be.
Backed by multimillion-dollar ad campaigns, the titles were touted as the killer applications needed to send customers scurrying to stores to buy the hardware. However, both retailers and game manufacturers agree that it will take time to determine the titles' full impact on hardware sales.
Videogame executives estimate Crash Bandicoot sold 50,000 to 70,000 copies in the week following its Sept. 9 launch. Nights probably sold one-third to one-half that, but the difference was expected given Saturn's smaller installed base. Sony has said it has...
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