Retail Industry
Industry: Email Alert RSS FeedProfit Plus returns with new goals. (Warner Home Video's marketing program)
Video Business, January, 1998 by Scala, Betsy
Warner Home Video is reprising the Profit Plus copy-depth program for its February rental titles, and making a significant change in the way it sets retailer goals.
As with the original program (VB, 11/17), retailers who meet sales goals set by Warner and their distributor for each of the Profit Plus: Wave 2 titles will receive bonus units equal to 20% of their order. In the original program, retailer goals were set as a percentage of their order on a single earlier title, Addicted to Love. For Wave 2, however, retailer order levels on several previous titles will be taken into account in setting goals.
"We had some retailers who supported Addicted to Love on a very high level and that caused their goals [on the first Profit Plus titles] to be higher...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
