Timeless appeal: documentaries that celebrate the end of the century.(Special Report)

Video Business, August, 1999

Retailer concern over a perceived softening in the documentary category, coupled with DVD's increasing encroachment on VHS real estate, might be expected to temper the enthusiasm of suppliers marketing documentaries. But those polled by VB maintain that, as in other special-interest categories, recognizable brand names continue to demonstrate solid appeal.

"It's true; some of our customers says sales in the category are soft," acknowledges David Walmsley, director of A&E Home Video, "but our growth has been steady."

A&E's survey of the 100 most influential people of the past 1,000 years, Biography: The Millennium, premieres Sept. 6. A multimedia ad campaign will support both the cable broadcast and its video counterpart, due Oct. 12 as a...

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