Retail Industry
Industry: Email Alert RSS FeedE-tailer Reel.com launches print magazine.
Video Business, March, 2000
In a departure from its cyberspace existence, e-tailer Reel.com has launched a print magazine that will be sold to customers at Hollywood Video stores. A monthly, Reel Magazine's first edition will be a double issue celebrating the Oscars. In addition to those that will be available at retail locations, Reel plans to distribute some of the first 200,000 copies to consumers who sign up online.
For a limited time, issues will be free through an online offer at Reel.com, but visitors to Hollywood will be charged $1, a discount off the cover price of $1.95. Reel Magazine will include columns, celebrity interviews and articles about new and classic films and will serve as an "extension of the Reel.com brand," company COO Dave Rochlin said in s statement.
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