Retail Industry
Industry: Email Alert RSS FeedSchwab looks to 'testosterone-driven' product for future of York/Maverick.(Brief Article)(Interview)
Video Business, April, 2000 by Hulse, Ed
Doug Schwab is president and founder of Maverick Entertainment, which has an exclusive partnership with York Entertainment in the production and acquisition of feature films for video release. VB recently caught up with him to discuss York/Maverick's production plans for the coming year. VB: What products can we expect to see this year from York/Maverick? Schwab: We've made a major commitment to the urban category, so our in-house productions will concentrate on action films and some romantic films appealing to that market.
We're producing 10 films this year. By and large, our product will be what we call "testosterone-driven." In addition, we've acquired 12 feature films that will serve as our lead rental titles. These are mostly films...
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