Retail Industry
Industry: Email Alert RSS FeedStudy: PPV universe builds on rollout of digital cable.(Brief Article)(Statistical Data Included)
Video Business, April, 2000 by WILSON, WENDY
Cable households spent $1 billion on pay-per-view orders in 1999, a 48% increase in revenue compared to the previous year, according to research by Paul Kagan Associates presented at the CTAM Digital & PPV Conference last month. "This is fairly dramatic [growth] in that it's the result of the aggressive rollout of digital cable," Kagan analyst Larry Gerbrandt said.
He explained that the jump in total PPV revenue was a direct result of cable systems' ability to offer "many more movies over much more convenient start times in the same way that DBS does," citing satellite services DirecTV and EchoStar as examples. Gerbrandt added the "highly variable" event side of the pay-per-view business, including concerts and prize fights, also has an impact...
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