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Industry: Email Alert RSS FeedFamilyWonder.com.(Brief Article)
Video Business, May, 2000 by WILSON, WENDY
Research concerns ranging from Alexander & Associates to PC Data Online have charted FamilyWonder.com among the top e-tail Web sites for children's entertainment product. A cursory examination of the site's offerings--specifically, the way merchandise is organized and search options provided--shows strong indications of what makes the site so attractive to online shoppers.
Concentrating primarily on sales of child- and family-appropriate VHS fare, FamilyWonder.com offers toys for sale through an exclusive partnership with FAO Schwarz. Audio selections are also available. Here products are broken out by the characters they feature. On the left side of the home page, customers can choose to browse sections devoted to Arthur, Sesame Street,...
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