Retail Industry
Industry: Email Alert RSS FeedReel.com enters summer skirmish.(by offering summer movie guide)
Video Business, June, 2000 by WILSON, WENDY
The Battle of the Summer Movies comes to Reel.com. The e-commerce site (www.reel.com) is offering a guide to summer theatrical releases that sums up a film's strengths and weaknesses to help filmgoers make movie choices. Reel.com will be giving away movies tickets and prizes, including a year of free rentals from parent Hollywood Video and a trip to a Hollywood movie premiere and studio tour.
Through Sept. 11, the site is sporting a Reel Takes You to the Movies Scavenger Hunt, which asks players movie-related questions and leads them through the Reel.com site for answers. Prizes include Reel Bucks--currency that can be applied for future purchases--to be picked up along the way.
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