Retail Industry
Industry: Email Alert RSS FeedMagic beans.(candy, trading cards, and video games inspired by the Harry Potter books)(Brief Article)
Video Business, August, 2000 by CLARK, SAMANTHA
With the best-selling books making a huge buzz in Hollywood and around the world, J.K. Rowling's Harry Potter is coming to candy, CAP Candy, a subsidiary of Hasbro Inc., is manufacturing a line inspired by the literary phenomenon. The first to be released is Bertie Bott's Every Flavored Beans, which will street Nov.
I with sardine, black pepper and grass. Samples will be available Oct. 5, and the Beans will retail between $3.99 and $4.99. Other candies will be released in 2001 to coincide with the theatrical release of the Warner Bros. film. Also for the franchise, Electronic Arts has plans to develop videogames (VB, 8-14), while Hasbro's Wizards of the Coast is creating trading cards. Hasbro won wide-ranging rights from Warner Bros. for consumer products for...
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