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Industry: Email Alert RSS FeedSega picks its spots for Dreamcast.(Sega Entertainment Inc.)(Brief Article)
Video Business, September, 2000 by Gaffney, John
Sega is focusing on its SegaNet online gaming initiative during the next three months with three new TV spots as part of the company's $130 million push to market Dreamcast this year. The first 60-second TV spot, which debuted Sept. 7 on MTV's Music Video Awards, is called Civil War and highlights Quake III: Arena, NFL 2KI and NBA 2KI.
The next two spots, 30-second ads push NFL 2KI, the first online console sports title. Sega is spending $30 million more than last year to market Dreamcast. Joe Culley, VP of marketing at Sega of America, said the ads focus on rivalries, online competition and the ability to "trash talk" via online char. The end of October will see at least one new spot that focuses on NBA 2K1. All new ads feature the Sega...
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