Toy Story 2 hits bull's eye.(Brief Article)

Video Business, October, 2000 by Wilson, Wendy

VHS, DVD and box set goes fast in first few days Toy Story 2 moved swiftly off some retail shelves last week, fueled by especially deep discounting at major retailer Best Buy. The consumer electronics chain priced the title on VHS at $12.99--an unusual $5 below its $17.95 minimum advertised price--and supported the move with print advertising.

The accompanying DVD two-pack, which also includes the original Toy Story, and the three-disc "Ultimate Toy Box" featuring six hours of extras were being advertised for sale at $19.99 and $39.99, respectively. The list prices are $39.99 and $69.99. "Our day one sell-through numbers exceeded our whole week's forecast on the VHS," said Lisa Farrell, Best Buy's merchandise manager for video. She added that...

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