Video emerges from Amazon river of red.

Video Business, February, 2001 by Villa, Joan

Amazon.com CEO Jeff Bezos promised profitability by the fourth quarter of this year amid massive layoffs and a widening loss in the company's latest financial reporting period. During a Jan. 30 conference call with analysts, Bezos admitted the e-tailer's focus on product expansion during 2000 came at the expense of its core books, music and video group, the only profitable segment for the fourth quarter and year.

He claimed the move has "proven a great trade made at the right time" because the new products tested Amazon's business model, giving the company valuable knowledge about the online purchasing habits of consumers. "We have now validated that people will buy non-media products from Amazon.com," Bezos said. However, Amazon...

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