Retail Industry
Industry: Email Alert RSS FeedKnowledge is new home for Barbie, friends.(Brief Article)
Video Business, February, 2001 by GAUDIOSI, JOHN
Knowledge Adventure, a subsidiary of Vivendi Universal Publishing, will develop interactive products based on current and future properties from Mattel's girls, infant and preschool brands. As part of the five-year deal, which begins this year, Knowledge will release videogames for PC and advanced consoles based on such properties as Barbie, Diva Starz, Generation Girl, Kelly, American Girl, Fisher Price, Little People, View-Masters, Rescue Heroes and Power Wheels.
The now-defunct Mattel Media held the rights to these properties. Knowledge's portfolio includes the Jump Start Learning System, Math Blasters and Sabrina, the Teenage Witch. A spokeswoman for Knowledge said the company will continue to release Barbie videogames aimed at girls in the...
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