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Industry: Email Alert RSS FeedSony's Twisted first-party lineup.(Twisted Metal product introduction)(Brief Article)
Video Business, March, 2001 by GAUDIOSI, JOHN
SANTA MONICA, CALIF.--Sony Computer Entertainment America breaks out of the asylum this year with two first-party versions of its Twisted Metal franchise, one coming in June for PlayStation 2 and another for the original PlayStation in the fall. Twisted Metal: Black for PS2 takes the best-selling franchise into a new, darker realm.
The game, which is expected to earn a Mature rating, includes characters who have been released from a mental asylum. Sony's TV campaign will focus on the over-17 male audience. "We'll make sure the tone of the creative matches the tone of the game style, without showing any of the actual Mature-rated content," said Susan Nourai, SCEA product manager of marketing. "We'll have a bigger online presence with Twisted Metal due...
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