Retail Industry
Industry: Email Alert RSS FeedWarner offers a toon of savings.(Warner Home Video, Cartoon Crack-Ups Collection)(Brief Article)
Video Business, April, 2001 by Gennusa, Chris
Warner Home Video will market its summer Spotlight Cartoon Crack-Ups Collection with an emphasis on consumer savings--more than $1,400, as a matter of fact. With ads in People, Entertainment Weekly and Disney Adventures and plugs on Web sites Cartoon Network.com and Nick.com, Warner hopes to cast the sales net over a wide demographic.
According to Warner, the Studio Pass coupon book--to be inserted in every Spotlight video--features $1,400 savings from nearly a dozen companies, appealing to many demographics. Participants include America Online, Fuji Film, IHOP, Kid Rhino, Club Med, Princess Cruises and Samsung. A mail-in coupon offers a free video with the purchase of three in the Spotlight program. Nearly two dozen VHS titles are contained in the...
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