Retail Industry
Industry: Email Alert RSS FeedSony grabs a hold of WWF.(Brief Article)
Video Business, July, 2001 by Garrett, Diane
Sony Music Video will kick off its exclusive WWF deal (VB, 7-16) by distributing four titles this month: WWF Hardcore and Judgment Day on DVD and King of the Ring and The Best of Raw Is War, Vol. 3 on VHS. WWF is slated to produce more than 40 titles on VHS and DVD this year, including 12 pay-per-view events, behind-the-scenes bios and a swimsuit video.
WWF VP of home video Mark Gilula said WWF decided to seek a distribution partner for its growing slate of wrestling titles so it could sell product directly to major retailers. "While we've been successful distributing our own product, what we haven't had is an apparatus to sell directly to major retailers," Gilula said. "That has been one aspect that has been holding us back." He said Sony...
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