Retail Industry
Industry: Email Alert RSS FeedDVD growing at Wal-Mart; VHS hangs in.(Brief Article)
Video Business, August, 2001 by Garrett, Diane
Category killer Wal-Mart is making an aggressive play for the exploding DVD market without releasing its iron grip on the older VHS format. According to studio sources, the mighty mass merchant is about to expand its DVD footprint again next month, reducing VHS space somewhat to make room but growing the category overall.
Unlike rival sell-through powerhouse Best Buy, Wal-Mart doesn't appear ready to sacrifice VHS for DVD; after the expansion, DVD will reportedly account for 60% f Wal-Mart's video inventory. The reason for the dual-pronged approach? VHS sales are still strong and growing at the Bentonville, Ark.-based chain. Although WalMart wouldn't confirm how much either category has grown this year, studio sources say WalMart's DVD sales are...
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