Blizzard storming online.(Blizzard Entertainment releases computer game)(Brief Article)

Video Business, September, 2001 by Chronis, George T.

Blizzard Entertainment, one of the most successful developers of PC games, is priming its successful Warcraft property for battle in the world of online multiplayer play. At last week's European Computer Trade Show in London, Blizzard took the wraps off World of Warcraft, its first online multiplayer world game--the recent subscriber-based genre pioneered by Ultima Online and EverQuest.

Blizzard was one of the first developers in the mid-'90s to invest in its own Internet server network, known as Bartle.net. Although Blizzard has an excellent position to leverage its enviable Internet expertise and infrastructure, there are questions about how many products can be supported by the current subscriber model. Typically, consumers pay $40-$50 to...

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