Retail Industry
Industry: Email Alert RSS FeedBuildup getting bigger as bow of boxes nears.(Microsoft Corp.'s Xbox, Nintendo's GameCube)(Brief Article)
Video Business, November, 2001 by Donahue, Ann
But where can you get the consoles? With less than two weeks until advanced game systems GameCube and Xbox hit retail shelves, marketers are cranking our lots of hype but little information about where to find them at retail. Both GameCube marketer Nintendo of America and Xbox marketer Microsoft Corp.
last week were mum about the number of consoles that will be available per storefront on the system's respective launch dates. For that reason, most consumer preorder activity has taken place online, where sellouts have been measured in minutes. GameCube goes on sale Nov. 18, three days after Xbox. Already, more than 70,000 people have paid for the GameCube ahead of its release, and Toys-RUs.com was planning last-minute presales on Nov. 5 for...
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