Retail Industry
Industry: Email Alert RSS FeedCell phone answers JPIII call.(Jurassic Park III)(Universal Studios Home Video)(Brief Article)
Video Business, December, 2001 by Hettrick, Scott
"Welcome to Jurassic Park, the disposable phone." In one of the most unique cross-promotions for a video, Universal Studios Home Video is partnering with a cell phone company to offer the first voice-activated, disposable cell phones to customers who purchase the VHS or DVD version of Jurassic Park III beginning Dec.
11. A cell phone was integral to the rescue story in last summer's hit movie. The phones, designed primarily for emergencies, have enough battery power to last for six months and allow users to make up to 60 minutes of calls anywhere in the country during that time. They cannot receive incoming calls. Since the phones don't have a keypad, they rely instead on the caller dictating the desired number through an earpiece with a...
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