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Industry: Email Alert RSS FeedWarner wild about Harry: Studio reaches for stratosphere on May 28.(Warner Home Video planning May 28 release of Harry Potter video)(Brief Article)
Video Business, February, 2002 by Hettrick, Scott
In an unprecedented online announcement, Warner Home Video last week lifted the cloak off its plans for the May 28 video release of Harry Potter and the Sorcerer's Stone (prebook April 23). Those plans include a VHS version ($24.99) with five minutes of extra footage and a two-disc DVD ($26.99) with hours of extra material but no audio commentary.
Having finally been handed a movie that has the potential to fly in the same stratosphere as the top-selling videos of all time, Warner is conjuring all its magic marketing spells--and digging deep into its pocketbook. The No. 1 theatrical release of 2001, now with a gross at $313 million, will launch with by far the most money Warner has ever spent on the marketing of a video--$25 million. Although other...
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