Retail Industry
Industry: Email Alert RSS FeedDolby is speaking up. (Retail).(Dolby Laboratories launches brand awareness campaign)(Brief Article)
Video Business, April, 2002 by Chronis, George T.
Dolby Laboratories is coming to videogame showrooms with a new brand awareness campaign after discovering that millions of new consoles are being plugged into home theater surround audio systems. "What we have consistently heard from publishers such as Electronic Arts, and some console makers, is that up to one-third of the console gamers in North America are wiring their units into surround sound systems," Dolby manager of game developer relations Jack Buser said.
Analysts estimate the installed console base at 8.1 million PlayStation 2s, 1.73 million Xboxes and 1.62 million Game-Cubes. That would make roughly 4 million gamers who are really serious about their game audio. Dolby has launched an embryonic retailer support program to help...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
- Samsung Mobile Highlights Mobile Innovation and Leadership at International CES 2010
- Qosmos Gains Momentum with Network Intelligence Technology
- Graphic.ly Debuts in Microsoft’s Keynote Address at Consumer Electronics Show
- Research and Markets: Construction Site Supplies Market in Russia: a Comprehensive Business Report
- Research and Markets: Overview of the Business & Enterprise Application Software and Services Market in Developed Asia-Pacific
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- Using object-oriented analysis and design over traditional structured analysis and design
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
