D.C. Round three: Retail; 'Based on the kinds of questions [the FTC is] asking, we expect a lot more focus on retail compliance in the next report,' says Sean Bersell of the VSDA. (Observations and Opinions).(Federal Trade Commission)(Brief Article)

Video Business, April, 2002 by Sweeting, Paul

WASHINGTON--With presidential politics behind us for a while, and in the wake of the real-world violence of Sept. 11, Washington's attention to the make-believe world of media violence appeared to wander. But it hasn't gone away. This summer, the Federal Trade Commission is scheduled to deliver its third major report on the marketing of violent movies, music and videogames to minors.

And this time, it has retailers in its sites. On April 11, VSDA VP of government affairs Sean Bersell was in town to meet with FTC staffers in response to a request by the agency for information on retail compliance with movie and game ratings. On the agenda is VSDA's "Pledge to Parents" program and any other steps the association is taking to encourage retailers to...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.