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Industry: Email Alert RSS FeedPlayboy says it's back in shape, looking good. (Headliners).(Brief Article)(Company Profile)
Video Business, April, 2002 by Frankel, Daniel
After a series of moves in which it switched distributors, lowered prices, increased margins and invigorated its product line, Playboy Home Video has experienced sales volumes this year that arc 35%-40% higher than at this time a year ago company officials said. "We were kind of doubting ourselves," Tony Borg, Playboy's director of home video sales and promotion, said in describing the months that followed the end of the company's nine-year distribution deal with Universal Studios Home Video in June 2001.
Borg said executives began to believe industry talk that consumers were moving away from softer Playboy-branded entertainment and toward harder adult content and that the Internet was siphoning off Playboy's market. The company did not release any...
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