Pioneer sees fullscreen going dark.(Pioneer Electronics offers video projector; could obviate need for TV formatting of videos)(Brief Article)

Video Business, July, 2002 by Frankel, Daniel

LONG BEACH, CALIF.--Driven by the potential of a home theater market that could grow to be worth $315 million this year, according to some analysts, Pioneer Electronics last week unveiled its new 43-inch Elite 43 PureVision plasma display for the consumer market. Pioneer officials anticipate that the consumer market for the flat plasma display--which delivers huge screens without the large backside and weight of standard cathoderay-tube TVs--will buy nearly 100,000 units of the product this year, pushing beyond the professional audio-visual market for the first time.

The implication to video retailers is that consumers, starting on the high end, could more aggressively begin to abandon traditional 4:3 aspect-ratio "pan-and-scan" TVs and convert to...

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