Retail Industry
Industry: Email Alert RSS FeedBig blue does the hard sell: Chain wants to triple sell-through share in four years.(Blockbuster Inc.)(Brief Article)(Statistical Data Included)
Video Business, July, 2002 by Sweeting, Paul
Blockbuster Inc., the king of video rental, is setting its sights on expanding business in the competitive sell-through arena dominated by Wal-Mart Stores, Best Buy and other mass merchants. During a July 24 conference call to discuss the company's second-quarter earnings, Blockbuster chairman and CEO John Antioco said the chain aims to triple its sell-through share during the next four years.
"Our goal is to break out of the $9 billion rental category and take our share of the $30 billion home movie and game business," Antioco said. "We want to become a complete source of movies and games, both retail and rental." Antioco pegged Blockbuster's current share of the video sell-through market at 3%, which he wants to push to 9% by 2006. Based on...
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