Retail Industry
Industry: Email Alert RSS FeedPlayboy gambles on birthday event. (Vidbits).(Playboy Home Video)(Brief Article)
Video Business, September, 2002
* Playboy Home Video celebrated its 20th anniversary last week by converting the Las Vegas resort The Palms into the Playboy Hotel and Casino. The Palms was filled with Playboy models and bunny-eared signage, and the casino's chips bore the likeness of centerfolds. Playboy senior VP and GM Barry Leshtz and director of sales and promotion Tony Borg regaled retail partners at poolside and dance-party events.
"It worked out pretty well for us to do this in Las Vegas," Leshtz said. "There will be a lot of buzz. People who come back from Vegas always like to talk about what they did."
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