Retail Industry
Industry: Email Alert RSS FeedAnalysts say DVRs will be hot for the holidays: now in Best Buy, SonicBlue's replay TV aims for 40% retail share. (Hardware).(digital video recorder)
Video Business, October, 2002 by Frankel, Daniel
With digital video recorder maker SonicBlue Inc. last week reaching an agreement with Best Buy to carry its new ReplayTV 5000 series DVR, consumer electronics analysts expect the number of DVR users at the end of 2002 to be nearly double what it was the previous year. More than 500 Best Buy stores are carrying the new ReplayTV boxes, which start at $249 for a model with 40 hours of record and playback time.
With a price and advanced features that compare favorably to those of DVR market leader TiVo Inc., SonicBlue hopes to capture as much as 40% of retail-channel DVR sales in the fourth quarter. And what a fourth quarter it will be for DVR sales, analysts said. "This is a new product category, and this is going to be the biggest quarter for DVRs...
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