Retail Industry
Industry: Email Alert RSS FeedDVD burners on fire this holiday season: prices lowered on set-tops and PC models. (Hardware).
Video Business, November, 2002 by Frankel, Daniel
With price levels descending to below half of what they were in the fourth quarter of 2001, makers of DVD recorders, or "burners," are anticipating a breakout holiday season for this heretofore too-expensive product category. It's a very important product for us right now," said Jeff Cove, Panasonic's VP of strategy and business alliances.
"When we introduced these things about three years ago, they were $2,500, and people would point at them and not buy. Now, we're at a believable price point that consumers are going to get involved in." Available for about $500 through certain channels (the suggested retail price is actually $699), Panasonic Consumer Electronics' low-end set-top DMR-E30 is among the hottest sellers at consumer electronics stores,...
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