Retail Industry
Industry: Email Alert RSS FeedHere, experience necessary: VB takes Netflix, Wal-Mart DVD rentals for a spin. (VB Test Drive).(Video Business)
Video Business, December, 2002 by Netherby, Jennifer
When mass retailing giant Wal-Mart Stores announced in October that it would challenge market leader Netflix Corp. in the still-niche DVD rental business, VB decided to play the role of a consumer and test the two services.
VB signed up for a one-month subscription to each service and initially tried to rent the same movies from each. Many titles weren't immediately available from Wal-Mart, an upstart in this space.
Netflix started in the San Francisco Bay Area in 1998 and now claims 740,000 subscribers nationwide, with 12 distribution centers to ship and receive DVDs. Wal-Mart, the nation's leading sell-through video retailer, launched its service in October on a trial basis, with a formal launch planned for early 2003. The retailer has one...
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