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Industry: Email Alert RSS FeedDoing the Bunny hop. (Vidbits).(Playboy Enterprsies, Groove Games, and ARUSH Entertainment are developing simulation video games)(Brief Article)
Video Business, December, 2002 by Netherby, Jennifer
Playboy Enterprises is offering fans who haven't made it into the Playboy Mansion a chance to live the Playboy life. The company has inked a deal with videogame developers Groove Games and ARUSH Entertainment to produce a series of interactive simulation games for PC, Sony's PlayStation 2 and Microsoft's Xbox.
Playboy readers spent more than $300 million on videogames in the last year, and more than 3.1 million readers own a videogame system, according to the company. The first game, due in 2004 and expected be rated 'M' for mature, will allow players to slip into founder Hugh Hefner's trademark robe and slippers and establish the Playboy empire. "This will be a fun, exciting experience that will challenge players to build their own virtual Playboy empire and...
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