Playboy rocks, raps. (Vidbits).(new video release)(Brief Article)

Video Business, February, 2003 by Frankel, Daniel

Putting cameras in the hands of music stars and its female models in front of them, Playboy hopes to establish a new product line that captures the young-male market with a blend of music and nudity. Hip Hop & Rock: Platinum Bad Boys Become Playboy Photographers will be released April I (prebook March 4: $19.95 for both VHS and DVD) in what Playboy officials call a "test product for a whole new product line." The release will feature such rappers as Ja Rule and Nelly as well as rockers Tommy Lee and Korn's Jonathan Davis.

The title also will feature licensed music from the artists.