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Industry: Email Alert RSS FeedRe-synergized.(Warner Bros.'s theatrical, home video and licensing deals)(Brief Article)
Video Business, February, 2003 by Magiera, Marcy
Synergy may be one of the most old-fashioned buzzwords in Hollywood, but multiple studios are making the practice very of the moment. Warner Bros. is mustering its theatrical, home video and licensing resources for one of the most impressive integrated cross-promotion campaigns ever, with two theatrical releases, two DVDs and a potential blockbuster of a videogame for The Matrix franchise all hitting within nine months.
Newsweek recently declared 2003 "The Year of The Matrix," and it truly looks like pop culture could be dominated by that off-kilter vision this year. Meanwhile, Universal Studios Home Video and Universal Music Group's Interscope Geffen A&M are working together to bring added value to packaged media in the age of Internet distribution...
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