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Industry: Email Alert RSS FeedDreamWorks interactive about new ad campaign. (Vidbits).(Brief Article)
Video Business, March, 2003 by Dunphy, Laura
After successful trials, DreamWorks will launch a four-week interactive TV ad campaign for 10 upcoming films, including some on DVD and VHS. The ads will run on Charter Digital Cable's Charter i-Channels, the Basic TV service from interactive TV service provider Digeo. More than 650,000 customers have access to these channels, making it the most widely available interactive cable TV service.
Trial iTV ad campaigns last year for theatricals Catch Me If You Can and Spirit Stallion of the Cimarron and for the video release of Minority Report garnered more than 20 million impressions in three months, the companies said.
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