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Industry: Email Alert RSS FeedBundling up for fall: Sony aims to spice up PS2 sales with new $199 package.(Hardware)(Sony Computer Entertainment introduces a "combo" pack for the PlayStation 2 with extras)(Brief Article)
Video Business, August, 2003 by Chronis, George T.
Sony Computer Entertainment of America last week introduced a new "combo" pack that includes the Play-Station 2, the Sony Network Adaptor and a copy of ATV Offroad Fury 2 for $199.
A package featuring the PS2 and Adaptor had been going for $199 since June. The console alone will continue to be priced at $179, which has been in effect since mid-May. The Adaptor and ATV title are valued at $39.95 each.
Sony will promote the new package with a multimillion-dollar marketing campaign, starting immediately with print advertising, then graduating to TV spots by fall. The campaign will be bolstered by point-of-purchase merchandising assistance.
Sony is looking to freshen up the line. Although NPD Funworld data shows the PS2 installed base in...
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