MPAA reaches out. (Vidbits).(with its campaign against digital piracy)(Brief Article)

Video Business, August, 2003 by Cohen, David S.

* The MPAA's public relations campaign against digital piracy reached more than 72 million TV viewers and moviegoers in less than a weak, the organization said (VB, 7-28). It estimated that about 52 million viewers on July 24 saw a public service announcement that aired during a TV "roadblock" on more than 35 network and cable outlets.