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Industry: Email Alert RSS FeedAmerican Girl dolls head to video via TV: deal with WB network, Mattel.(Product)
Video Business, January, 2004 by Spielvogel, Cindy
The American Girl doll franchise is coming to video, the result of a made-for-TV movie deal made by the WB network and Julia Roberts' production company with Mattel Inc.-owned American Girl.
The first title is expected to be released after it debuts on the WB in November. An American Girl spokeswoman said that while her company will retain "protective control" of the movie line, it is being handled by Warner Bros. She believed this would include video distribution by Warner Home Video; calls to the studio were not returned by press time.
The first movie will be live action, holiday-themed, set around the beginning of the 20th century and based on the doll Samantha.
WB plans an additional four to five American Girl TV movies each year....
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