Retail Industry
Industry: Email Alert RSS FeedUpside to downloads?(Wide Angle)(CD sales impact)(Brief Article)
Video Business, April, 2004 by Fritz, Ben; Masson, Gordon
* Researchers at Harvard Business School and the University of North Carolina have completed the first direct study of file-sharing's impact on CD sales, and the news isn't good for the RIAA. Contrary to claims by the music industry, the paper finds that the effect of illegal downloads on sales is "indistinguishable news from zero." While the overall impact of file-sharing on sales was found to be negligible, researchers discovered that for the most popular albums, piracy has a slightly positive effect on sales, with the opposite true for poor sellers.
The study was conducted in fall 2002, before the launch of digital music stores like iTunes and the RIAA lawsuits. Meanwhile, the music industry launched its first legal action against Internet pirates outside...
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