Changing minds: the studios are trying to make peer-to-peer file trading socially (or at least parentally) frowned on.(Headliners)

Video Business, November, 2004 by Sweeting, Paul

WASHINGTON -- The Motion Picture Assn. of America won't say exactly how many people it sued last week for illegally swapping movies over the Interact. "We don't want to turn this into a numbers thing," a spokesman said, though the number is believed to be north of 200. "This is part of a multi-pronged approach that includes education and eradication." In addition to the lawsuits--which the spokesman acknowledges are the first of a planned series of waves of litigation--the MPAA unveiled a new anti-piracy education campaign to be run through video stores.

It also announced the release of new software allowing parents to discover whether the computer their kids are using contains peer-to-peer software or potentially illegal movie and music files. ...

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