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Industry: Email Alert RSS FeedLions Gate, Mattel enter Fairytopia: new Barbie franchise's first title set for March.(Suppliers)
Video Business, November, 2004 by Netherby, Jennifer
Hoping to build on the success of its first four Barbie video premiere movies, Mattel will launch a new line of Barbie films tied to its Fairytopia line of dolls. Lions Gate Home Entertainment, which has released previous computer-generated Barbie movies, has been tapped to distribute the first film, Barbie Fairytopia.
Set for DVD and VHS on March 8 (prebook Feb. 1), Mattel plans to make a release of a franchise installment an annual spring rite. The deal marks the fifth CG Barbie movie released through Lions Gate's Family Home Entertainment (formerly part of Artisan). Lions Gate released the latest movie in the Barbie Princess line, Barbie as the Princess and the Pauper, in September. Films in the Barbie Princess line have all been timed for...
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