Taking on technology: imagine what might have happened had the record companies embraced digital distribution.(Headliners)

Video Business, January, 2005 by Sweeting, Paul

Apparently you can compete with free after all. Last week, the International Federation of Phonographic Industries (IFPI) released a report documenting a nine-fold increase in the number of licensed music downloads sold worldwide last year compared to 2003. Some 200 million tracks were downloaded from legal sites in 2004 (142 million in the U.S.), compared to 20 million in 2003.

Those downloads were worth about $330 million to record companies, according to analysts at Jupiter Research, a figure expected to double in 2005. Authorized downloads could represent as much as 25% of total industry sales within five years, the analysts said. The number of authorized tracks sold last year was still swamped by the number of illegal downloads, of...

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