Retail Industry
Industry: Email Alert RSS FeedXbox 360 sells out early: stores could have sold far more.(VIDEOGAMES)
Video Business, November, 2005 by Chronis, George T.; Ault, Susanne
Retailers sold out their stocks of Xbox 360s in short order on [Nov. 22, the first day of release for the new videogame system. Lining up ahead of time did little for diligent consumers hoping to walk into a store to buy Microsoft Games' latest and greatest console. As it turned out, most retailers had far too few units to satisfy even the paltriest of queues.
National retailers such as Circuit City and Best Buy were hard-pressed to get more than 50 Xbox 360 units per store. And even specialty retailers such as EB Games--whose showcase store in Universal City, Calif., started selling the new consoles at midnight--had only about 150 units in stock. "It sold out in most stores very quickly," Best Buy spokesman Brian Lucas said. The supply...
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