Of Darth, Donald & Arnold: Best Buy has become aggressive and innovative in the increasingly competitive retail crowd.(Gary Arnold, Donald Trump, Darth Vader)

Video Business,  November, 2005  by Hettrick, Scott

Tags: Apprentice, Best Buy Co. Inc., Darth Vader

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Will The Donald square-off with The Arnold on this week's installment of The Apprentice? Will Best Buy's senior VP Gary Arnold and Lucasfilm's senior VP Jim Ward don the suits of Darth Vader and Chewbaca? Not likely in either case, but, barring last-minute edits that leave them on the cutting room floor, the two execs, their companies and products are expected to get some prime time network exposure Nov.

10 on Donald Trump's reality show (9 p.m. ET/PT) as contestants battle to come up with the best in-store promotion for this month's new Star Wars DVD and videogame. ...

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