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Industry: Email Alert RSS FeedToshiba surprises at CES with $500 high-def player: Pioneer, Panasonic Blu-ray players over $1,000.(HARDWARE)(Consumer Electronics Show)
Video Business, January, 2006 by Sweeting, Paul; Hettrick, Scott
LAS VEGAS--Toshiba, the principal backer of the HD DVD format, planted its stake firmly in the low-end of the high-definition hardware market, unveiling a $499.99 HD DVD player at the Consumer Electronics Show here last week. The new model, dubbed the HD-XA1, is slated to hit retail shelves in the U.S.
in March, along with a more fully featured model, the HD-A1, which carries a list price of $799.99. Toshiba's aggressive pricing strategy seems designed to put maximum pressure on backers of the rival Blu-ray Disc format, which is expected to carry much higher sticker prices when the first players hit the market sometime this summer. Among Blu-ray manufacturers, only Pioneer and Panasonic disclosed initial player prices, with consoles weighing in...
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