Retail Industry
Industry: Email Alert RSS FeedToshiba follows WHV: HD DVD players sync with titles.(Warner Home Video contracts with Toshiba Corp.)
Video Business, March, 2006 by Netherby, Jennifer; Ault, Susanne
Toshiba will delay its release of HD DVD players until studios put out movies in the format, pushing HD DVD's launch back to mid-April and disrupting some retailers' marketing and merchandising plans. Toshiba isn't setting a firm release date but will ship its players to retail in time for Warner Home Video's April 18 bow of movies on the format, said Jodi Sally, VP of marketing for Toshiba's Digital Audio and Video Group.
"We're synchronizing the launch date of players with the release of software to maximize exposure of the format," Sally said. Warner is the only studio so far to announce a street date for HD DVD releases. Last week, the studio said technical issues would stall its launch of HD DVD movies from the planned March 28 to...
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