Retail Industry
Industry: Email Alert RSS FeedBlack and Blu-ray: the 'choice' Sony is offering PS3 buyers is as much about its own needs as its consumers'.(HEADLINERS: THE WEEK OF MAY 15, 2006)(Sony Playstation 3)
Video Business, May, 2006 by Sweeting, Paul
EXECUTIVE SUMMARY: * Sony is offering two versions of the PlayStation 3 at $499 and $599 with Blu-ray Disc drives, but only the higher priced one has an HDMI connection. * By offering a cheaper version with a standard-def drive, Sony could have made its new console more competitive.
LOS ANGELES -- "People can have any color Model T they want," Henry Ford once famously declared, "so long as it's black." It was a policy that worked well, at least as far as Model Ts are concerned. With few other choices available to consumers, Ford's line of uniformly black automobiles was an epoch-making success that transformed the art of industrial mass production and ushered in the era of mass-market luxuries. Whether the same imperious...
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