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Industry: Email Alert RSS FeedRumor of first hybrid.(Warner Bros.'s "Rumor Has It" high definition DVD)(Brief article)
Video Business, May, 2006 by Ault, Susanne
On May 9, Warner will bow Rumor Has It as its first HD DVD/standard DVD hybrid title. Playable in standard DVD machines and the new Toshiba HD DVD players, the Rumor Has It release will hold an HD DVD on one side of the disc and a standard-definition DVD on the other. The hybrid disc, which Warner is dubbing an "HD DVD and DVD Combo" carries a $39.99 list price, which is somewhat higher than Warner's HD DVD-only pricing.
The standard DVD for Rumor Has It also bows May 9, priced at $28.98."We are pleased to be continuing our rollout of new HD DVD titles," Warner senior VP of market management Steve Nickerson said. "Purchasing a disc now in this format is the ideal choice that gives consumers the greatest flexibility in viewing options. If they're considering a...
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