Retail Industry
Industry: Email Alert RSS FeedBlu-ray ready to roll.
Video Business, June, 2006 by Ault, Susanne; Netherby, Jennifer
By Susanne Ault and Jennifer Netherby Key retailers showed they were ready for the Blu-ray Disc format launch, as advertising and merchandising plans bowed last week. Samsung is slated to launch the first stand-alone Blu-ray player June 25, with software titles debuting June 20. CompUSA headlined its Sunday, June 11 circular with the approaching Samsung Blu-ray bow, encouraging consumers to pre-order the player and hyping Sony Pictures Home Entertainment's Underworld: Evolution and The Fifth Element , both due June 20.
Samsung spokesman Jose Cardona said the company expects to have players in 2,000 storefronts, including the Best Buy and Circuit City chains, by its June 25 launch. "Pre-orders have been incredible," he said. Bjorn's, a...
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