Retail Industry
Industry: Email Alert RSS FeedAds roll for Blu-ray: Sony pushes BD with DVD titles.(HEADLINERS)
Video Business, June, 2006 by Ault, Susanne
HD DVD made it to retail shelves first, but Sony's Blu-ray Disc format looks to be launching with more fanfare. With HD DVD players in short supply and software distribution spotty, Warner Home Video and other HD DVD supporters will delay most major promotional efforts until the fourth quarter.
The Blu-ray camp might be in the same position with hardware at launch--Sony's own set-top player won't launch until August and Pioneer's has been delayed until September--but Sony's hardware, software and retail divisions nevertheless are teaming up for advertising and retail product demonstrations now. This month, Sony kicked off TV, print and online ads for all of its Blu-ray products, including laptop computers, video cameras, Blu-ray Disc players and...
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